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How Mamaearth, Plum, WOW and Dot & Key Beauty Brand Analytics Helped Track Products, Prices, and Market Trends

Nov 04, 2026

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Project Overview

The Challenge

The beauty and personal care market is highly competitive, with frequent changes in product pricing, promotions, assortment, and availability. Actowiz Metrics helped a beauty analytics agency establish a structured monitoring framework using Mamaearth, Plum, WOW and Dot & Key beauty brand analytics to strengthen market visibility and competitive research.

The solution consolidated product, pricing, promotional, and availability information across leading beauty brands. By combining Beauty & personal care analytics with recurring data collection, the client could compare brands, identify market movements, monitor digital shelves, and generate actionable insights for agencies supporting beauty and personal care businesses.

Key Highlights

Competitive Intelligence: Beauty brand product data scraping for competitive intelligence agencies enabled structured monitoring of products, prices, promotions, and assortment.
Price Monitoring: Plum beauty product price monitoring for agencies supported regular tracking of price changes and promotional movements across products.
Brand Analytics: WOW Skin Science product data analytics for agencies helped evaluate product assortment, pricing patterns, and category-level market positioning.
Competitor Tracking: Mamaearth competitor beauty product monitoring improved visibility into competitor products, pricing strategies, promotions, and availability changes.
Product Intelligence: Dot & Key product data analytics for beauty agencies supported product benchmarking and Skincare digital shelf analytics for beauty brands, strengthening overall Digital shelf analytics capabilities.