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● Solution
Protect profit, not just price.
Matching competitors on price can quietly destroy margin. Actowiz brings price, promotions, fees and competitive position together so you see true channel profitability and defend margin where it matters.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
Channel margin
64%
Margin-leak SKUs9
Promo ROI+18%
Price floor vs rivalssafe
The definition
What is margin intelligence?
Margin intelligence combines competitor pricing, promotions, marketplace fees and your cost
position into a single view of true profitability by channel and SKU — so pricing decisions protect
margin, not just market share.
It's easy to win a price war and lose money doing it. Cutting prices to match a competitor, stacking promotions, and absorbing marketplace fees can erode margin without anyone noticing until the P&L slips. Margin intelligence connects price, promo and fee data so you see real profitability per SKU and channel, and can defend margin surgically instead of cutting across the board.
SKU-level
margin view
Fee & promo
factored in
Margin-leak
alerts
Capabilities
What you can see
Profitability, not just price — across every channel.
Channel profitability
True margin by SKU and channel, not just revenue.
Margin-leak alerts
Catch SKUs quietly slipping below target margin.
Promo ROI
See which promotions actually paid off.
Fee impact
Factor marketplace fees into real margin.
Price-floor guardrails
Know how low you can go before you lose money.
Competitive context
Match only where margin allows.
The difference
Working blind, or in control?
Without Actowiz
- You match prices and margin quietly bleeds
- No view of true profitability after fees
- Promotions run without knowing ROI
- Pricing decisions ignore cost position
With Actowiz
- See real margin by SKU and channel
- Marketplace fees factored into profit
- Promo ROI measured, not guessed
- Match only where margin allows
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Pricing LeadElectronics
You match a rival's price and win share but lose money on every unit.
→ Margin guardrails show the price floor so you defend share profitably.
Finance LeadFMCG
Margin slipped last quarter and you can't pinpoint where.
→ SKU-level margin view reveals exactly which products and channels leaked.
Category ManagerGrocery
A heavy promo drove volume but you're unsure it paid.
→ Promo ROI shows whether the discount actually returned profit.
Why it matters
Why price-matching can destroy profit
When price is the only number you watch, you defend share by cutting — and margin bleeds across the catalogue. Margin intelligence shows where a price cut is worth it and where it isn't, where promotions return profit and where they don't, and which SKUs are quietly unprofitable once fees are counted. The result is healthier margins and smarter, not just cheaper, pricing.
How it works
How it works
Pick scope
Choose the platforms, markets and SKUs to track.
We track
Relevant signals captured continuously and accurately.
Benchmark & alert
Your position versus rivals, with alerts on every move.
Act
Dashboards, reports and alerts your team can act on.
Who it's for
Who it's for
✓
Pricing teams
Match competitors without killing margin.
✓
Finance
Tie pricing decisions to profit.
✓
Revenue management
Optimise margin across channels.
✓
Category managers
Balance share and profitability.
✓
Leadership
See true channel profitability.
✓
D2C brands
Protect margin as you scale.
Questions, answered
Margin Intelligence FAQ
It combines competitor pricing, promotions, marketplace fees and your cost position into
one view of true profitability by SKU and channel, so pricing protects margin, not just
share.
Price monitoring tracks prices; margin intelligence adds promotions, fees and cost context
to show actual profitability and where a price move helps or hurts margin.
Yes — it shows whether promotions returned profit after discounts and fees, so you repeat
what works.
Yes — fees are factored in so you see real margin, not just gross price difference.
Pricing, finance, revenue management and category teams that need to protect profit while
staying competitive.
See your true margin by channel
Join the early-access program and we'll show a margin view across your SKUs and channels.
Request early access →
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