BLOG
● Core solution
Stop MAP violations before they erode your brand.
Detect minimum advertised price violations and unauthorized sellers the moment they appear — across every marketplace — with automatic evidence capture and enforcement workflows.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
Seller: BargainHub₹179 ✕ -28%
Seller: QuickDeals₹229 ✕ -8%
Authorized: BrandStore₹249 ✓
Active violations7
Evidence capturedautomatic
The definition
What is MAP monitoring?
MAP monitoring is the automated tracking of minimum advertised price compliance across sellers
and marketplaces — detecting violations and unauthorized sellers, capturing evidence, and triggering
enforcement to protect price integrity and retailer trust.
When sellers advertise below your MAP, it sparks price wars, angers your compliant retailers, and erodes brand value. Policing dozens of marketplaces by hand is impossible. MAP monitoring watches every listing continuously, flags violations the instant they appear, captures dated evidence, and automates the warning-and-escalation process — so enforcement is fast, consistent and defensible.
Real-time
violation detection
Automatic
timestamped evidence
Every seller
tracked across platforms
Capabilities
Everything you need to enforce MAP
From detection to defensible enforcement, automated end to end.
Real-time violation detection
Every listing checked continuously against your MAP policy.
Unauthorized seller detection
Surface unknown and grey-market sellers listing your products.
Automatic evidence capture
Timestamped records and screenshots, ready for enforcement.
Enforcement workflows
Auto-trigger warnings and escalations when violations hit.
Repeat-offender tracking
Link sellers that return under new names and escalate.
Buy-box impact
See how violations affect your buy-box and revenue.
The difference
Manual policing, or automated enforcement?
Without Actowiz
- Spot-check listings by hand and miss most violations
- Find price wars only after retailers complain
- No timestamped proof for enforcement
- Repeat offenders slip back in unnoticed
With Actowiz
- Every listing watched continuously
- Violations flagged the moment they appear
- Dated evidence captured automatically
- Repeat offenders linked and escalated
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Brand OwnerConsumer electronics
A grey-market seller undercuts your MAP and your authorized retailers threaten to delist you.
→ Catch the violation within hours, capture evidence, and auto-issue a warning before retailers react.
Pricing ManagerAppliances
You spend hours screenshotting violations for the legal team.
→ Timestamped evidence is captured automatically and ready for enforcement.
Channel ManagerFMCG
Repeat offenders quietly return under new seller names.
→ Repeat-offender tracking links them and escalates automatically.
Why it matters
Why uncontrolled pricing quietly destroys brands
A single rogue seller undercutting MAP can trigger a race to the bottom that drags your whole price structure down and pushes authorized retailers to drop you. The damage compounds quietly until margins and relationships are already hurt. Continuous MAP monitoring turns enforcement from a reactive, manual scramble into an automated system that protects price integrity across every channel — before violations spread.
How it works
From violation to enforcement, automatically
Set MAP & sellers
Define your MAP policy and authorized sellers.
Monitor listings
Every listing is tracked across marketplaces, continuously.
Detect & capture
Violations are flagged with timestamped evidence.
Enforce & escalate
Automated warnings and escalation for offenders.
Who it's for
For the teams that protect price and brand
✓
Brands & manufacturers
Defend MAP and brand value across every channel.
✓
Pricing teams
Keep price structure intact and competitive.
✓
Channel & sales managers
Protect relationships with authorized retailers.
✓
D2C brands
Stop grey-market sellers undercutting you.
✓
Distributors
Monitor compliance across your reseller network.
✓
Agencies
Run MAP enforcement across client brands.
Questions, answered
MAP Monitoring FAQ
MAP monitoring is the automated tracking of minimum advertised price compliance across
sellers and marketplaces — detecting violations and unauthorized sellers, capturing
evidence, and triggering enforcement to protect price integrity and retailer trust.
Actowiz continuously captures the advertised price of your products from every seller and
marketplace, compares each against your MAP policy, and flags any listing priced below it
the moment it appears.
Yes. Each violation is logged with a timestamped record and screenshot, giving your team
defensible evidence to issue warnings or escalate without manual screenshotting.
Yes. The system surfaces unknown and unauthorized sellers listing your products, so you can
act on grey-market and counterfeit activity, not just price.
Depending on platform and plan, listings are checked continuously or multiple times a day,
with instant alerts the moment a violation or new unauthorized seller appears.
See who's violating your MAP right now
Join the early-access program and we'll show a live snapshot of violations and unauthorized sellers for your products.
Request early access →
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