BLOG
● Core solution
If shoppers can't find you, they can't buy you.
Share of search shows how visible your brand is for the keywords that matter — by platform, by competitor, and even by pincode. Know where you rank, what's driving it, and how to climb.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
"organic protein bar"#1 · 24%
"healthy snack bar"#3 · 14%
"keto bar"#7 · 6%
Organic share
62%
Sponsored share
38%
The definition
What is share of search?
Share of search is the proportion of search visibility your brand captures for a set of category
keywords on a marketplace, versus competitors. It's a leading indicator of discoverability — and often
moves before market share does.
When a shopper searches a marketplace for a category term, only a few products get seen. Share of search measures how much of that visibility you own. Because discovery happens before any purchase, a rising or falling share of search frequently predicts where your sales are heading — which makes it both an early-warning system and one of the most actionable growth levers on the digital shelf.
Keyword
level rank tracking
Organic vs paid
visibility split
Hyperlocal
rank by pincode
Capabilities
See exactly how discoverable you are
Keyword-level visibility across marketplaces, benchmarked and broken down.
Keyword rank tracking
Where your products rank for the terms shoppers actually use.
Share of voice
Your visibility share versus competitors, over time.
Organic vs sponsored
How much visibility you earn versus pay for.
Hyperlocal search
Rank by region and pincode for quick-commerce platforms.
Keyword opportunities
Terms where a small push could win big visibility.
Rank alerts
Get notified when you gain or lose ground on a key term.
The difference
Guess your visibility, or measure it?
Without Actowiz
- No idea where you rank for category terms
- Visibility drops show up only as lost sales later
- You can't tell earned visibility from paid
- One ranking number hides local differences
With Actowiz
- You know your rank for every keyword that matters
- You catch visibility declines before sales fall
- You see organic versus sponsored share clearly
- You track rank by region and pincode
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Brand ManagerPersonal care
A competitor outranks you for your core keyword and you have no idea why.
→ See the rank shift early and the levers — content, ads, reviews — driving it.
Media LeadD2C
You're spending on ads without knowing how much visibility you already earn organically.
→ The organic-vs-sponsored split shows where ad spend is wasted versus genuinely needed.
Growth Leadq-commerce
You rank well in metros but seem to vanish in Tier-2 zones.
→ Hyperlocal share of search pinpoints exactly which zones to fix first.
Why it matters
Why share of search is your early-warning metric
Sales data tells you what already happened. Share of search tells you what's about to happen: when your visibility for key terms slips, lost sales usually follow. By tracking it continuously — and splitting earned from paid visibility — you can catch declines early, find the keywords worth investing in, and prove the impact of content and ad changes long before they show up in revenue.
How it works
From keyword rank to a visibility strategy
Map keywords
We identify the category terms your shoppers search.
Track rank
Positions are tracked across platforms and locations.
Calculate share
Your share of search is scored versus competitors.
Act & alert
Opportunities and alerts to grow visibility efficiently.
Who it's for
For the teams that grow online demand
✓
Brands & D2C
Grow discoverability where shoppers start.
✓
Category managers
Track visibility share as a core KPI.
✓
E-commerce & SEO teams
Optimise content and rank with hard data.
✓
Media & ad teams
Balance organic and sponsored investment.
✓
Quick-commerce sellers
Win category search in each zone.
✓
Agencies
Report share of search across client brands.
Questions, answered
Share of Search FAQ
Share of search is the proportion of search results or visibility your brand captures for a
set of category keywords on a marketplace, compared with competitors. It's a leading
indicator of online discoverability and market share.
We track where your products rank for your category's key search terms across marketplaces,
then calculate the share of visibility you hold versus competitors — split by organic and
sponsored placements where available.
If shoppers can't find you, they can't buy you. Share of search shows how discoverable your
brand is at the top of the funnel, and often moves before sales do — making it an early
warning and a growth lever.
Yes, where the platform exposes it. Seeing organic versus sponsored share helps you
understand how much visibility you're earning versus buying, and where to invest.
Yes. On platforms where ranking varies by region or pincode — especially quick commerce —
share of search is tracked at the local level, since a single national number can be
misleading.
See your share of search today
Join the early-access program and we'll show your visibility for the keywords that matter in your category.
Request early access →
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