BLOG
● Core solution
Own every shelf, on every marketplace you sell.
Digital shelf analytics brings search rank, content health, pricing, availability and reviews into one view — so you always know where you're winning, where you're leaking sales, and what to fix first.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
Share of search
64%
Content health
76%
Price competitiveness
58%
In-stock rate
88%
Shelf score
71
The definition
What is digital shelf analytics?
Digital shelf analytics measures how your products perform on the online shelf — search
visibility, content quality, pricing, availability, ratings and competitive position — across every
marketplace and retailer you sell on, so you can act to win more online sales.
Think of the digital shelf as the online equivalent of a retail aisle. A shopper has to find your product (search & rank), trust it (content, images, reviews), and be able to buy it at the right price (pricing, availability). If any of those break, the sale goes to a competitor. Digital shelf analytics makes all of it measurable in one place — and tells you what to fix first.
1,000+
marketplaces & retailers covered
99%+
product-matching accuracy
1 view
every shelf signal, unified
Capabilities
One scorecard for the whole shelf
Every signal that moves online sales, tracked and benchmarked against competitors.
Search & visibility
Keyword rank, share of search and discoverability across marketplaces.
Content & image health
PDP audits for titles, bullets, images and A+ content compliance.
Price competitiveness
How your price compares to competitors and the market, in real time.
Availability
In-stock rates and assortment gaps before they cost you sales.
Ratings & reviews
Sentiment and review trends that shape conversion.
Competitive benchmark
Your shelf score versus rivals, tracked over time.
The difference
Scattered tabs, or one clear shelf score?
Without Actowiz
- Data spread across spreadsheets and retailer portals
- Issues found only after sales have already dropped
- No single view of how you compare to rivals
- Hours lost assembling reports by hand
With Actowiz
- Every shelf signal unified in one scorecard
- Alerts the moment price, stock or rank moves
- Live benchmark against your competitors
- Reports ready in minutes, not hours
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Brand ManagerFMCG · India
Your hero SKU keeps slipping on Amazon and you only notice when the monthly sales report dips.
→ Catch the rank and content drop the week it happens, and fix the listing before it costs a full month of sales.
Category ManagerBeauty
You manage 400 SKUs across five retailers and can't tell which listings are quietly broken.
→ One shelf score flags every non-compliant or out-of-stock listing, sorted by revenue impact.
E-commerce LeadD2C
Reporting eats your team's week and still misses what competitors are doing.
→ Automated dashboards free the team and surface competitor shifts in real time.
Why it matters
Why the digital shelf decides who wins online
Most online purchases now start and end on a marketplace, not your website. The brands that win aren't always the best products — they're the ones that are visible, well-presented, in stock and competitively priced at the moment of decision. Digital shelf analytics turns that messy, fast-moving reality into a single scorecard and a clear list of actions, so your team spends time fixing problems instead of hunting for them.
How it works
From raw shelf data to a clear action list
Collect
We capture product, price, content, stock and review data across your retailers.
Match & score
Data is matched with 99%+ accuracy and scored into a shelf health view.
Benchmark
Your performance is compared to competitors and category norms.
Act & alert
Prioritised fixes plus alerts the moment a key metric moves.
Who it's for
Built for the teams that own online performance
✓
Brands & D2C
Protect and grow online sales across every retailer.
✓
Category managers
One scorecard to run reviews and set priorities.
✓
E-commerce teams
Find and fix shelf issues before they hit revenue.
✓
Agencies
Manage multiple brands from a single source of truth.
✓
Quick-commerce sellers
Extend shelf visibility to fast-delivery platforms.
✓
India, MENA & SEA brands
Coverage for the markets other tools under-serve.
Questions, answered
Digital Shelf Analytics FAQ
Digital shelf analytics is the practice of measuring how your products perform on the
online shelf across marketplaces and retailers — covering search visibility, content
quality, pricing, availability, ratings and competitive position — so brands can act to win
more sales online.
It measures the signals that decide whether a shopper finds, trusts and buys your product:
share of search and keyword rank, content and image compliance, price competitiveness,
in-stock availability, ratings and reviews, and how all of these compare to competitors.
Web analytics tracks traffic on your own website. Digital shelf analytics tracks how your
products appear and perform on third-party marketplaces and retailer sites — where most
online purchase decisions actually happen.
Actowiz covers 1,000+ marketplaces including Amazon, Flipkart, Walmart and Noon, plus
quick-commerce platforms, and can add niche or regional retailers on request through custom
data pipelines.
Data can be refreshed daily or in near real time depending on your plan and platforms, with
alerts when a key metric such as price, stock or rank changes.
See your digital shelf score
Join the early-access program and we'll walk you through how your shelf looks across the platforms you choose.
Request early access →
.webp "infographics")
.webp "infographics")
