BLOG
Create your own
The beauty cosmetics marketplace on AliExpress is booming — according to recent data, the Beauty & Personal Care category makes up ≈ 8.8% of the platform’s total sales. Our AliExpress Beauty & Personal Care Products Trend Analytics shows top performing brands like FOCALLURE and O.TWO.O leading global demand in makeup and cosmetic tools. For instance, FOCALLURE’s bestselling lip gloss has been sold over 23,000 times with thousands of reviews listed on AliExpress stores. Other strong players — UCANBE, MAANGE, ZOREYA, JUDYDOLL, Visofree, HANDAIYAN, Beauty Glazed, and Miss Rose — remain popular especially for brushes, palettes, and budget friendly kits. With our Web Scraping Beauty & Personal Care Products Websites approach, we continuously track SKU level sales, price movements, and shifts in demand — delivering a comprehensive picture of top selling beauty essentials across markets.ining 55%. This insight helps retailers identify demand hotspots and inventory gaps fast.
Products
Brands
.png)
Average Price
.png)
Actowiz Metrics provides an in-depth view of AliExpress Bestselling Beauty & Personal Care SKU Data Extraction, highlighting top-performing brands in the marketplace. Based estimates, leading brands dominate sales and maintain high customer ratings across multiple product categories. The top 10 brands on AliExpress include FOCALLURE, O.TWO.O, UCANBE, MAANGE, ZOREYA, JUDYDOLL, Visofree, HANDAIYAN, Beauty Glazed, and Miss Rose. Average monthly units sold range from 78,000 to 120,000, with average prices between $10 and $18. FOCALLURE leads with 120,000 units and an average rating of 4.7, while O.TWO.O follows at 110,500 units and 4.6 rating. UCANBE, MAANGE, and ZOREYA maintain strong demand with 97,000, 84,000, and 78,500 units respectively. Using AliExpress Beauty & Personal Care Category Price Monitoring, we track pricing fluctuations, bestseller trends, and SKU-level performance. These insights help sellers optimize pricing, inventory, and marketing strategies while identifying high-demand products and emerging trends in the beauty segment
| Brand | Total Products (≈) | Market Share (≈) | Average Ranking* | Average Price (USD) | Average Rating (out of 5) | |
|---|---|---|---|---|---|---|
FOCALLURE
|
2,400 | 14.8% | #1–#5 | 9.5 |
|
|
O.TWO.O
|
1,900 | 12.1% | #3–#8 | 10.8 |
|
|
UCANBE
|
1,450 | 9.3% | #5–#12 | 11.2 |
|
|
MAANGE
|
1,300 | 8.0% | #6–#15 | 12.0 |
|
|
ZOREYA
|
1,100 | 6.8% | #8–#20 | 10.5 |
|
|
JUDYDOLL
|
900 | 5.6% | #10–#25 | 9.8 |
|
|
Beauty Glazed
|
850 | 5.2% | #12–#28 | 10.3 |
|
|
Visofree
|
780 | 4.8% | #15–#30 | 8.9 |
|
|
HANDAIYAN
|
700 | 4.3% | #18–#35 | 9.7 |
|
|
Miss Rose
|
650 | 4.0% | #20–#40 | 11.5 |
|
Actowiz Metrics provides actionable insights into the most popular items in the Beauty & Personal Care category on AliExpress. Using AliExpress Bestselling Beauty & Personal Care Brands Analytics, we identify trends in top-selling SKUs, helping sellers and brands optimize inventory, pricing, and marketing strategies. Our analysis highlights that products like FOCALLURE’s Lipstick Palettes, O.TWO.O Eyeshadow Kits, and UCANBE Blush Sets consistently rank among the top 10 by units sold and average ratings. Other high-performing items include MAANGE Makeup Brush Sets, ZOREYA Cosmetic Kits, and JUDYDOLL Daily Makeup Essentials. Average prices for these bestsellers range from $10 to $18, with ratings averaging 4.4–4.7 out of 5, indicating strong customer satisfaction and repeat purchases. Through Extract Top-Selling Beauty & Personal Care Brands from AliExpress, we track SKU-level performance, monitor pricing fluctuations, and evaluate market share. These insights empower businesses to identify emerging trends, optimize product portfolios, and make data-driven decisions in the competitive beauty and personal care marketplace on AliExpress.
| Product Name | Average Rank | Average Price (USD) | Average Rating |
|---|---|---|---|
FOCALLURE Lipstick Palette
|
#1 | $12.00 | |
O.TWO.O Eyeshadow Kit
|
#2 | $15.00 | |
UCANBE Blush Set
|
#3 | $10.50 | |
MAANGE Makeup Brush Set
|
#4 | $12.50 | |
ZOREYA Cosmetic Kit
|
#5 | $11.00 | |
JUDYDOLL Daily Makeup Essentials
|
#6 | $10.00 | |
Beauty Glazed Eyeshadow Palette
|
#7 | $13.00 | |
Visofree Lipstick Set
|
#8 | $9.50 | |
HANDAIYAN Foundation Kit
|
#9 | $11.50 | |
Miss Rose Eyeliner & Lip Kit
|
#10 | $12.50 |
The section below highlights essential content performance metrics—including text quality, video content, image assets, and the overall listing score. These insights allow brands to evaluate how the Top Beauty & Personal Care brands on AliExpress optimize their product pages for maximum visibility and engagement. By understanding the strategies used by AliExpress bestselling Beauty & Personal Care brands, sellers can enhance their listings to align with platform standards and outperform competitors in the highly competitive Beauty & Personal Care products category.
Expert blogs, research reports and infographics — practical, data-driven reading across e-commerce and quick-commerce.
Most fields are optional — the more you share, the better your sample.
.webp "infographics")
.webp "infographics")
