Which probiotics brands does AI recommend?

In 2026, Yakult led with about 54% Share of AI across ChatGPT, Gemini, Perplexity and Amazon Rufus.

How is Share of AI for probiotics measured?

Actowiz runs about 120 shopping prompts across four AI assistants, then measures brand presence and cited sources.

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Share of AI · Health

Share of AI Leaderboard — Probiotics: which brands AI recommends

Name: Share of AI Leaderboard — Probiotics ( 2026)
Creator: Actowiz Metrics

2026 · refreshed monthly · 120 prompts across 4 assistants

Brands ranked

AI assistants

54%

Leader's Share of AI

120

Prompts run

Monthly

Refresh

When shoppers ask an AI assistant "Best probiotic supplement?", only a few probiotics brands make the shortlist. In 2026, across ChatGPT, Gemini, Perplexity and Amazon Rufus, Yakult led with about 54% Share of AI, followed by HealthKart and OZiva. The biggest driver was nutrition & dietitian blogs.

Share of AI leaderboard — Probiotics

Real category brands · Share-of-AI figures are a sample preview and update monthly once live tracking is connected

#	Brand	ChatGPT	Gemini	Perplexity	Rufus	Share of AI	Trend
1	Yakult	●	●	●	●	54%	▼ 2
2	HealthKart	●	●	●	●	45%	▲ 3
3	OZiva	●	◐	●	◐	36%	▼ 2
4	Wellbeing Nutrition	●	◐	◐	●	33%	▬
5	Carbamide Forte	◐	◐	◐	◐	29%	▼ 1
6	GoodGut	●	◐	◐	◐	26%	▲ 2
7	TrueBasics	◐	◐	◐	◐	17%	NEW
8	Sourse	○	○	○	○	8%	▲ 2

● frequently ◐ sometimes ○ absent

What the assistants cite

The sources AI leans on when recommending probiotics — where Share of AI is won or lost.

Nutrition & dietitian blogs

26%

Editorial "best of" roundups

24%

Brand product pages

21%

Reddit fitness/supplement threads

15%

Marketplace reviews (Amazon/HealthKart)

13%

Movers this month

▲ Gaining

HealthKart▲
GoodGut▲
TrueBasics▲
Sourse▲

▼ Losing ground

Yakult▼
OZiva▼
Carbamide Forte▼

How to improve your Share of AI

Earn placements in the editorial roundups & expert content assistants cite.
Grow authentic reviews & community discussion — AI weighs consensus.
Keep your product pages clear & structured for accurate extraction.
Track monthly and watch which sources move the answer.

How this report is built

We run about 120 representative buying prompts for probiotics across four assistants, measuring presence, prominence and cited sources — comparable across brands, tracked monthly.