Which baby diapers brands does AI recommend?

In June 2026, Pampers led with about 42% Share of AI across ChatGPT, Gemini, Perplexity and Amazon Rufus.

How is Share of AI for baby diapers measured?

Actowiz runs about 140 shopping prompts across four AI assistants, then measures brand presence and cited sources.

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Share of AI · Baby

Share of AI Leaderboard — Baby Diapers: which brands AI recommends

Name: Share of AI Leaderboard — Baby Diapers (June 2026)
Creator: Actowiz Metrics

June 2026 · refreshed monthly · 140 prompts across 4 assistants

Brands ranked

AI assistants

42%

Leader's Share of AI

140

Prompts run

Monthly

Refresh

When shoppers ask an AI assistant "Best baby diapers?", only a few baby diapers brands make the shortlist. In June 2026, across ChatGPT, Gemini, Perplexity and Amazon Rufus, Pampers led with about 42% Share of AI, followed by Huggies and MamyPoko. The biggest driver was parenting blogs & forums.

Share of AI leaderboard — Baby Diapers

Real category brands · Share-of-AI figures are a sample preview and update monthly once live tracking is connected

#	Brand	ChatGPT	Gemini	Perplexity	Rufus	Share of AI	Trend
1	Pampers	●	◐	●	●	42%	▼ 1
2	Huggies	●	◐	●	●	37%	▲ 3
3	MamyPoko	●	◐	◐	●	33%	▲ 2
4	Himalaya	◐	●	◐	◐	27%	▲ 1
5	Supples	◐	◐	◐	○	19%	▼ 2
6	Pigeon	◐	◐	◐	○	15%	NEW
7	Bella Baby	○	◐	○	◐	9%	▬
8	Little's	○	○	○	○	6%	▲ 3

● frequently ◐ sometimes ○ absent

What the assistants cite

The sources AI leans on when recommending baby diapers — where Share of AI is won or lost.

Parenting blogs & forums

31%

Pediatric/expert content

22%

Editorial "best of" roundups

19%

Marketplace reviews

16%

Mom community groups

12%

Movers this month

▲ Gaining

Huggies▲
MamyPoko▲
Himalaya▲
Pigeon▲

▼ Losing ground

Pampers▼
Supples▼

How to improve your Share of AI

Earn placements in the editorial roundups & expert content assistants cite.
Grow authentic reviews & community discussion — AI weighs consensus.
Keep your product pages clear & structured for accurate extraction.
Track monthly and watch which sources move the answer.

How this report is built

We run about 140 representative buying prompts for baby diapers across four assistants, measuring presence, prominence and cited sources — comparable across brands, tracked monthly.