How a skincare brand grew its share of search on a leading drugstore retailer.
A skincare brand was losing visibility for high-intent category keywords and could not see where competitors were winning placement.
Actowiz tracked keyword rank and share of search across the retailer, revealing exactly which terms to target and where content was letting the brand down.
With a focused content and keyword plan, the brand improved its visibility on priority terms and closed the gap to category leaders.
Key findings
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