2026 · refreshed monthly · 120 prompts across 4 assistants
When shoppers ask an AI assistant "Best wireless earbuds under budget?", only a few wireless earbuds brands make the shortlist. In 2026, across ChatGPT, Gemini, Perplexity and Amazon Rufus, boAt led with about 54% Share of AI, followed by Noise and OnePlus. The biggest driver was tech review sites.
| # | Brand | ChatGPT | Gemini | Perplexity | Rufus | Share of AI | Trend |
|---|---|---|---|---|---|---|---|
| 1 | boAt | ● | ● | ● | ● | ▲ 1 | |
| 2 | Noise | ● | ● | ● | ● | NEW | |
| 3 | OnePlus | ● | ● | ● | ● | ▼ 2 | |
| 4 | realme | ● | ● | ● | ● | ▼ 2 | |
| 5 | Sony | ● | ● | ◐ | ◐ | NEW | |
| 6 | JBL | ◐ | ● | ◐ | ● | NEW | |
| 7 | Nothing | ○ | ◐ | ◐ | ◐ | ▬ | |
| 8 | Samsung | ◐ | ◐ | ○ | ○ | ▬ |
● frequently ◐ sometimes ○ absent
The sources AI leans on when recommending wireless earbuds — where Share of AI is won or lost.
▲ Gaining
▼ Losing ground
We run about 120 representative buying prompts for wireless earbuds across four assistants, measuring presence, prominence and cited sources — comparable across brands, tracked monthly.
Expert blogs, research reports and infographics — practical, data-driven reading across e-commerce and quick-commerce.
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