2026 · refreshed monthly · 140 prompts across 4 assistants
When shoppers ask an AI assistant "Best dishwasher detergent?", only a few dishwasher detergent brands make the shortlist. In 2026, across ChatGPT, Gemini, Perplexity and Amazon Rufus, Finish led with about 43% Share of AI, followed by Cascade and Vim. The biggest driver was brand product pages.
| # | Brand | ChatGPT | Gemini | Perplexity | Rufus | Share of AI | Trend |
|---|---|---|---|---|---|---|---|
| 1 | Finish | ● | ● | ● | ● | ▼ 2 | |
| 2 | Cascade | ◐ | ● | ◐ | ● | ▲ 1 | |
| 3 | Vim | ◐ | ◐ | ◐ | ● | NEW | |
| 4 | Exclusive | ○ | ○ | ○ | ◐ | ▼ 2 | |
| 5 | Seventh Generation | ◐ | ○ | ◐ | ○ | ▲ 3 | |
| 6 | Bosch | ○ | ◐ | ○ | ○ | ▲ 1 | |
| 7 | Ariel | ○ | ○ | ○ | ○ | ▲ 3 | |
| 8 | Great Value | ○ | ○ | ○ | ○ | ▼ 1 |
● frequently ◐ sometimes ○ absent
The sources AI leans on when recommending dishwasher detergent — where Share of AI is won or lost.
▲ Gaining
▼ Losing ground
We run about 140 representative buying prompts for dishwasher detergent across four assistants, measuring presence, prominence and cited sources — comparable across brands, tracked monthly.
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