Which baby formula brands does AI recommend?

In June 2026, Nestlé Lactogen led with about 51% Share of AI across ChatGPT, Gemini, Perplexity and Amazon Rufus.

How is Share of AI for baby formula measured?

Actowiz runs about 90 shopping prompts across four AI assistants, then measures brand presence and cited sources.

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Share of AI · Baby

Share of AI Leaderboard — Baby Formula: which brands AI recommends

Name: Share of AI Leaderboard — Baby Formula (June 2026)
Creator: Actowiz Metrics

June 2026 · refreshed monthly · 90 prompts across 4 assistants

Brands ranked

AI assistants

51%

Leader's Share of AI

Prompts run

Monthly

Refresh

When shoppers ask an AI assistant "Best baby formula?", only a few baby formula brands make the shortlist. In June 2026, across ChatGPT, Gemini, Perplexity and Amazon Rufus, Nestlé Lactogen led with about 51% Share of AI, followed by Similac and Enfamil. The biggest driver was editorial "best of" roundups.

Share of AI leaderboard — Baby Formula

Real category brands · Share-of-AI figures are a sample preview and update monthly once live tracking is connected

#	Brand	ChatGPT	Gemini	Perplexity	Rufus	Share of AI	Trend
1	Nestlé Lactogen	●	●	●	●	51%	▲ 3
2	Similac	●	●	●	●	46%	▬
3	Enfamil	◐	●	●	●	38%	▼ 1
4	Nestlé NAN	◐	◐	◐	◐	30%	▲ 1
5	Aptamil	◐	◐	◐	◐	23%	▬
6	Dexolac	◐	○	◐	◐	18%	▬
7	Nusobee	○	○	◐	○	9%	▼ 2
8	Amul	○	○	○	◐	4%	▲ 1

● frequently ◐ sometimes ○ absent

What the assistants cite

The sources AI leans on when recommending baby formula — where Share of AI is won or lost.

Editorial "best of" roundups

32%

Pediatric/expert content

23%

Mom community groups

19%

Parenting blogs & forums

14%

Marketplace reviews

11%

Movers this month

▲ Gaining

Nestlé Lactogen▲
Nestlé NAN▲
Amul▲

▼ Losing ground

Enfamil▼
Nusobee▼

How to improve your Share of AI

Earn placements in the editorial roundups & expert content assistants cite.
Grow authentic reviews & community discussion — AI weighs consensus.
Keep your product pages clear & structured for accurate extraction.
Track monthly and watch which sources move the answer.

How this report is built

We run about 90 representative buying prompts for baby formula across four assistants, measuring presence, prominence and cited sources — comparable across brands, tracked monthly.