Tracking seasonal chocolate pricing, promotions and availability across a discount retailer.
Seasonal chocolate is fiercely promotional and time-boxed. Missing a competitor promo or a stockout during peak means lost sales that never come back.
Actowiz tracked price, promotion depth and availability across the season, alerting the team to competitor moves and out-of-stocks in real time.
The brand reacted faster to promotions and protected availability through the peak, capturing demand it would otherwise have missed.
Key findings
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