How We Helped a Brand Leverage Kaspi.kz Marketplace Data Analytics to Optimize Products, Prices, and Promotions

A growing brand needed better visibility into its Kaspi.kz marketplace performance to optimize product listings, pricing, promotions, and competitor positioning. Actowiz Metrics implemented a structured analytics approach using Kaspi.kz Marketplace Data Analytics, helping the brand transform marketplace data into actionable insights for smarter commercial decisions.

The solution combined product-level tracking, Price & promotion intelligence, availability monitoring, and performance analysis across relevant categories. Through automated data collection and centralized reporting, the brand gained clearer visibility into market movements, product performance, and competitive changes. By applying E-commerce & D2C analytics, the brand could identify pricing opportunities, track promotional trends, and respond faster to changes across Kaspi.kz, supporting more informed and data-driven decisions.