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How We Helped a Brand Leverage Kaspi.kz Marketplace Data Analytics to Optimize Products, Prices, and Promotions

Sep 03, 2026,

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Project Overview

The Challenge

A growing brand needed better visibility into its Kaspi.kz marketplace performance to optimize product listings, pricing, promotions, and competitor positioning. Actowiz Metrics implemented a structured analytics approach using Kaspi.kz Marketplace Data Analytics, helping the brand transform marketplace data into actionable insights for smarter commercial decisions.

The solution combined product-level tracking, Price & promotion intelligence, availability monitoring, and performance analysis across relevant categories. Through automated data collection and centralized reporting, the brand gained clearer visibility into market movements, product performance, and competitive changes. By applying E-commerce & D2C analytics, the brand could identify pricing opportunities, track promotional trends, and respond faster to changes across Kaspi.kz, supporting more informed and data-driven decisions.

Key Highlights

Kaspi.kz Marketplace Intelligence : helped the brand identify pricing trends, competitor movements, assortment gaps, and emerging marketplace opportunities.
Kaspi.kz Product Data Extraction : captured structured product information, prices, discounts, ratings, availability, and category-level attributes.
Kaspi.kz Product Monitoring : enabled regular tracking of price changes, stock status, promotions, and listing updates across products.
Kaspi.kz Marketplace Data Collection : created consistent datasets for analyzing market trends, competitor positioning, assortment changes, and promotional activity.
Kaspi.kz Product Performance Analytics and Kaspi.kz Brand Performance Tracking : helped evaluate product visibility, pricing effectiveness, demand signals, and competitive positioning.