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● Solution
Find the listings quietly losing you sales.
A weak product page loses the sale even when everything else is right. Actowiz audits your listings across marketplaces for content and image quality, and flags exactly which PDPs to fix first.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
Content score
73
Listings below standard14
Missing images6 SKUs
A+ content present68%
The definition
What is a content audit?
Content audit scores how complete and compliant your product listings are across marketplaces —
titles, bullets, images, videos, A+ content and attributes — and flags the listings most worth fixing.
Shoppers decide in seconds, and a thin title, missing images or weak content quietly costs conversions on listings that could be winning. Auditing hundreds of PDPs by hand is impossible. A content audit scores every listing against best practice and compliance, then ranks the fixes by likely impact, so your team improves the pages that actually move sales.
Per-listing
content score
Image & A+
compliance
Prioritised
fix list
Capabilities
What you can audit
Every element that makes a listing convert.
Title & bullets
Score titles and bullets for completeness and quality.
Image & video
Flag missing or non-compliant images and videos.
A+ / rich content
Check whether enhanced content is present.
Attributes
Spot incomplete or missing product attributes.
Content score
One score per listing, benchmarked by category.
Prioritised fixes
Know which PDPs to fix first by impact.
The difference
Working blind, or in control?
Without Actowiz
- PDPs checked by hand, a few at a time
- Weak listings lose sales unnoticed
- No idea which pages to fix first
- Content quality drifts over time
With Actowiz
- Every listing scored automatically
- Weak PDPs flagged by revenue impact
- A clear, prioritised fix list
- Ongoing monitoring catches drift
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Content LeadBeauty
Some listings lost images and you cannot tell which.
→ A content scorecard flags every weak PDP by impact.
Brand ManagerHome
Two similar products convert very differently.
→ The audit shows the content gaps holding the weaker one back.
E-commerce ManagerD2C
Content quality slips as the catalogue grows.
→ Ongoing audits catch drift before it costs conversion.
Why it matters
Why content quietly decides conversion
Two products with the same price and reviews can convert very differently based on listing quality alone. A single missing image or a thin description can lose sales every day without ever showing up as an obvious problem. A content audit makes that invisible loss visible and fixable, turning your PDPs into a steady source of conversion gains.
How it works
How it works
Pick scope
Choose the platforms, markets and SKUs to track.
We track
Relevant signals captured continuously and accurately.
Benchmark & alert
Your position versus rivals, with alerts on every move.
Act
Dashboards, reports and alerts your team can act on.
Who it's for
Who it's for
✓
Content teams
Find and fix weak PDPs fast.
✓
Brand managers
Keep every listing on-brand and complete.
✓
E-commerce teams
Lift conversion across the catalogue.
✓
Category managers
Benchmark content across the category.
✓
D2C brands
Compete on content, not just price.
✓
Agencies
Run content audits across clients.
Questions, answered
Content Audit FAQ
It scores how complete and compliant your product listings are across marketplaces —
titles, bullets, images, videos, A+ content and attributes — and flags the listings most
worth fixing.
Yes — Actowiz scores listings at scale and ranks fixes by likely impact, so teams focus on
what matters.
Yes — image and video presence and enhanced/A+ content are part of the audit.
Yes — content scores can be compared against competitors by category.
Amazon, Flipkart, Walmart and more, with custom platforms on request.
See your content score across listings
Join the early-access program and we will show a content audit for your catalogue.
Request early access →
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