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Pricing
● Core solution

Your customers are telling you what to fix.

Turn thousands of reviews across marketplaces into clear themes, sentiment and competitor benchmarks — so you improve products, address pain points and protect your reputation, faster.

● Now onboarding a small group of early-access brands

ILLUSTRATIVE EXAMPLE
Positive sentiment
72%
Neutral
18%
Negative
10%
Top emerging themepackaging
Avg rating trend4.2 ▲
The definition

What is voice of customer analytics?

Voice of customer (VoC) analytics uses AI to structure reviews and ratings across marketplaces and channels into clear themes, sentiment and trends — turning scattered feedback into insight that improves products and protects reputation.

Your customers already tell you exactly what to fix — in thousands of reviews no team can read by hand. VoC analytics reads them for you: it groups feedback into themes, scores sentiment, tracks rating trends, and flags emerging issues early. Instead of discovering a packaging defect when your rating has already dropped, you see it forming — and act while it's still cheap to fix.

AI-powered
theme & sentiment
Multi-channel
review aggregation
Early
emerging-issue alerts
Capabilities

Turn reviews into a product roadmap

Every review, structured into insight you can act on.

Voice of Customer

AI theme & sentiment

Group reviews into themes and score sentiment automatically.

Voice of Customer

Competitor benchmarking

Compare your review themes and ratings to rivals.

Voice of Customer

Rating & NPS trends

Track how ratings move over time and why.

Voice of Customer

Emerging-issue alerts

Catch problems before they hurt your rating.

Voice of Customer

Response prioritisation

Know which reviews to act on first by impact.

Voice of Customer

Multi-channel aggregation

One view of sentiment across every channel.

The difference

Read reviews one by one, or see the whole picture?

Without Actowiz

  • Reviews read manually, one listing at a time
  • Product issues spotted only after ratings drop
  • No idea how sentiment compares to competitors
  • Insights scattered and never actioned

With Actowiz

  • AI structures every review into clear themes
  • Emerging issues flagged before ratings fall
  • Side-by-side competitor sentiment benchmarks
  • Prioritised, actionable insight for teams
In the real world

What it looks like for teams like yours

Real situations Actowiz is built to fix — see your own in them.

Brand FounderSkincare · D2C

Your rating slipped and you can't tell which product change caused it.

→ Theme analysis pinpoints the exact issue driving negative reviews, fast.

Product ManagerHome care

You want to know what customers love about a rival's product.

→ Competitor review benchmarking surfaces their strengths and gaps in shoppers' words.

CX LeadElectronics

A delivery-related complaint is spreading and hurting ratings.

→ An emerging-issue alert catches it early so you can respond before it grows.

Why it matters

Why ignored reviews quietly sink products

A recurring complaint buried across hundreds of reviews is invisible until it shows up as a falling star rating — by which point conversion has already dropped and the listing is harder to recover. VoC analytics surfaces those signals while they're small, links them to specific products and themes, and tells you what to fix first, so customer feedback becomes a steady stream of product and content improvements instead of a lagging scoreboard.

How it works

From raw reviews to clear action

Aggregate reviews

Pull ratings and reviews across your channels.

Analyse with AI

Extract themes, sentiment and emerging issues.

Benchmark

Compare against competitors and over time.

Act & alert

Prioritised insights and alerts for your team.

Who it's for

For the teams that own product and reputation

Brand & product teams

Turn feedback into product improvements.

Insights & research

Decode the market in customers' own words.

CX & support

Spot and resolve issues before ratings fall.

D2C founders

Understand exactly what shoppers want fixed.

Category managers

Benchmark sentiment across the category.

Agencies

Deliver VoC insight across client brands.

Questions, answered

Ratings & Reviews FAQ

Voice of customer (VoC) analytics uses AI to structure customer reviews and ratings across marketplaces and channels into clear themes, sentiment and trends — turning scattered feedback into insight that improves products and protects reputation.
Reviews from across your channels are aggregated and analysed with AI to extract recurring themes, sentiment and emerging issues, so you see what customers love and what's hurting ratings without reading every review by hand.
Yes. You can compare your review themes, sentiment and ratings against competitors to understand where your products win or fall short in customers' own words.
Yes. The system flags emerging negative themes — like a packaging defect or a delivery issue — early, so you can act before they drag your rating down.
Actowiz aggregates ratings and reviews across the marketplaces you sell on, and can extend to other channels, giving a single cross-channel view of customer sentiment.

Hear what your customers are really saying

Join the early-access program and we'll show an AI review-and-sentiment snapshot for your products.

Request early access →
The resource hub

Insights, reports & data to stay ahead

Expert blogs, research reports and infographics — practical, data-driven reading across e-commerce and quick-commerce.

Start Your Project with Us

Whatever your project size is, we will handle it well with all the standards fulfilled! We are here to give 100% satisfaction.

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Real-time analytics dashboard

Full data transparency at every stage

Customized solutions to achieve your data analysis goals

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