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Target’s flagship private label, Good & Gather, has become a benchmark for brand loyalty and customer satisfaction in the grocery retail segment. Launched in 2019, the brand has rapidly grown into a $3 billion powerhouse by 2024. But what’s the secret behind this success?
With urban consumers favoring ultra-fast delivery (10–30 minutes), understanding delivery speeds, discount patterns, and SKU-level pricing is vital for decision-making. This report uses scraping technologies and AI-based analytics to compare real-time food delivery trend analysis for Gopuff and DoorDash from 2020 to 2025, helping you optimize pricing strategies promotions, and product availability in your own Q-commerce operations.
From real-time reviews to SKU-level performance metrics, this report unpacks the levers that drive sustained engagement, trust, and repeat purchases. If you're a retailer, brand strategist, or data analyst, this deep dive is your blueprint for private label success.
Actowiz Metrics analyzed over 150,000 customer reviews of Good & Gather products collected between 2021 and 2025. Our Good & Gather review data analysis on Target reveals a consistently high satisfaction rating across categories, especially in fresh produce, snacks, and organic SKUs.
| Year | Avg. Rating (1–5) | Positive Mentions (%) | Negative Mentions (%) |
|---|---|---|---|
| 2021 | 4.3 | 84.1% | 6.7% |
| 2022 | 4.4 | 85.9% | 6.0% |
| 2023 | 4.5 | 87.2% | 5.4% |
| 2024 | 4.5 | 88.6% | 4.8% |
| 2025 | 4.6* | 89.3%* | 4.4%* |
The emotional drivers of brand loyalty—like taste, value, and packaging—were repeatedly highlighted. These insights are foundational for enhancing Good & Gather Brand Loyalty Analytics on Target models across SKUs.
We performed a 5-year trend analysis of keyword rankings on Target.com using internal trackers. The Good & Gather search ranking analysis on Target shows that 73% of the brand's top 100 products consistently appear in the top three search results within their category.
| Category | Avg. Search Rank (2025) | Search Rank Growth (2021–2025) |
|---|---|---|
| Snacks & Chips | 2.4 | +31% |
| Ready Meals | 2.8 | +26% |
| Coffee & Beverages | 3.1 | +22% |
Increased search visibility correlates directly with click-through rate (CTR) and cart conversion, reinforcing that discoverability is a major factor in consumer retention.
These findings enhance Good & Gather Brand Loyalty Analytics on Target by integrating search behavior into loyalty scoring models.
Target’s pricing strategy for Good & Gather balances affordability with perceived premium quality. Our Good & Gather pricing strategy analysis compared 100 bestselling items with equivalent branded SKUs.
| Product Type | Good & Gather Avg. Price | National Brand Avg. Price | Price Gap (%) |
|---|---|---|---|
| Organic Granola | $3.49 | $4.79 | -27.1% |
| Greek Yogurt (4ct) | $3.69 | $5.19 | -28.9% |
| Pasta Sauce (24oz) | $2.89 | $3.99 | -27.6% |
Despite lower prices, product quality ratings were on par or superior. Pricing is a key loyalty lever, particularly in value-driven segments. This underpins why price consistency is a pillar of Good & Gather Brand Loyalty Analytics on Target .
Through Target’s Good & Gather Grocery data analysis, Actowiz Metrics captured SKU-level performance in near real-time using API-based tools. Top growth areas from 2022–2025 included plant-based, low-sugar, and child-focused products.
| Year | New Product Launches | Top-Growth Subcategory | YoY Growth (%) |
|---|---|---|---|
| 2022 | 145 | Organic Snacks | 22.5% |
| 2023 | 178 | Plant-Based Frozen Meals | 28.7% |
| 2024 | 160 | Functional Beverages | 26.4% |
| 2025 | 132* | Low-Sugar Kids’ Cereal | 31.1%* |
Using Real-Time Grocery Trend Tracking on Target, category managers can now optimize inventory, launch planning, and shelf-space allocation to support future demand.
We applied natural language processing (NLP) across 75,000 customer comments, ratings, and questions to develop a sentiment-based Good & Gather voice of customer analysis.
Key loyalty-driving themes:
| Attribute | Positive Sentiment (%) | Negative Sentiment (%) |
|---|---|---|
| Flavor/Taste | 89.5% | 3.8% |
| Packaging | 82.3% | 7.1% |
| Portion Size | 75.0% | 12.6% |
The analysis confirms that Good & Gather has created a cohesive emotional and functional brand experience—a major driver for private label loyalty.
Finally, Actowiz ran Good & Gather Bestselling Products Analytics to identify high-performing items by category, reviews, and repurchase rates.
| Product Name | Category | Repurchase Rate (%) | Avg. Rating |
|---|---|---|---|
| Organic Strawberry Fruit Strips | Snacks | 76.2% | 4.7 |
| Creamy Almond Butter | Pantry | 71.5% | 4.6 |
| 100% Arabica Light Roast Coffee | Beverages | 69.8% | 4.5 |
| Organic Mac & Cheese | Kids Meals | 74.0% | 4.6 |
By Extracting Good & Gather’s Performance Data, brands and retailers gain a roadmap for product innovation and positioning. Items with high repeat rates offer a blueprint for developing loyalty-oriented SKUs in other categories.
The success of Good & Gather is not just in the taste, price, or shelf presence—it's in the data. Using Good & Gather Brand Loyalty Analytics, Target has built a self-reinforcing ecosystem of repeat customers, optimized pricing, and strategic product growth.
Each data stream—from Good & Gather review data analysis on Target to Good & Gather pricing strategy analysis and voice of customer sentiment—contributes to a holistic understanding of what modern consumers value.
Actowiz Metrics empowers businesses to uncover these same insights using scalable, real-time data extraction and analysis tools. Whether you want to benchmark your brand against Good & Gather or optimize your private label strategy, we provide the intelligence to act faster and smarter.
Contact Actowiz Metrics today to transform retail data into brand growth!
