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In May 2025, Amazon Bestselling Beauty & Personal Care brands showcased a blend of enduring favorites and emerging stars. Neutrogena, CeraVe, and Maybelline continued to lead in skincare and makeup, reflecting their consistent consumer trust. Essence’s Lash Princess Mascara and Hero Cosmetics’ Mighty Patch remained top picks, highlighting the demand for effective yet affordable solutions. Among the Top Beauty & Personal Care brands on Amazon, Aveda gained attention with its plant-based offerings, notably the Rosemary Mint Purifying Shampoo, praised for reducing hair loss and enhancing thickness. Grace & Stella’s Under Eye Masks also surged in popularity, with over 40,000 units sold in a month, underscoring the appeal of quick, effective skincare solutions. These trends indicate a consumer preference for products that combine efficacy with value. For businesses aiming to tap into these insights, Actowiz Metrics offers tools to analyze and scrape Amazon.com Bestselling Beauty & Personal Care brands, providing real-time data to inform strategy. Leveraging Amazon Bestselling baby product insights can further enhance market understanding, ensuring brands stay ahead in the competitive landscape.
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In May 2025, popular Beauty & Personal Care brands on Amazon continued to dominate the marketplace, with strong performances from both established names and rising stars. The Amazon Beauty & Personal Care brand rankings highlighted leaders like Neutrogena, CeraVe, and Essence, which consistently delivered quality products favored by consumers. These brands stood out by balancing affordability and effectiveness, making them some of the best Beauty & Personal Care gear on Amazon. Average product prices ranged from $5 to $20, with customer ratings between 4.2 and 4.8 stars. Emerging brands focusing on natural and sustainable ingredients also gained market share, reflecting changing consumer preferences. Insights from Actowiz’s comprehensive analytics provide valuable data on product variety, pricing strategies, and consumer behavior to help brands optimize their Amazon presence and stay competitive.
| Brand | Total Products | Market Share | Average Ranking | Average Price | Average Rating | Report |
|---|---|---|---|---|---|---|
Neutrogena
|
18 | 15.3 | 5 | 12.97 |
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CeraVe
|
15 | 13.8 | 7 | 15.39 |
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Essence
|
12 | 10.2 | 12 | 4.99 |
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Hero Cosmetics
|
8 | 8.4 | 9 | 12.99 |
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Clean Skin Club
|
7 | 7.1 | 14 | 17.95 |
|
|
eos
|
10 | 6.8 | 16 | 8.98 |
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Olay
|
14 | 6.5 | 11 | 13.20 |
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L'Oréal
|
13 | 6.2 | 18 | 11.50 |
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Aveeno
|
9 | 5.9 | 21 | 14.25 |
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Burt’s Bees
|
11 | 5.6 | 25 | 13.00 |
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This data from Actowiz Metrics helps brands analyze their standing among the best Beauty & Personal Care gear on Amazon, enabling strategic decisions based on real-time market insights.
In May 2025, the top-rated Beauty & Personal Care products on Amazon stood out for their quality, innovation, and consistent consumer praise. These products are frequently highlighted in Amazon Beauty & Personal Care product reviews for delivering visible results and great value. The best Beauty & Personal Care essentials on Amazon include moisturizers, cleansers, sunscreens, and serums tailored to various skin types. Many of these products also rank high in the Amazon Beauty & Personal Care registry top picks, indicating strong consumer trust and demand. Actowiz’s latest data shows a healthy balance between competitive pricing and high average ratings, providing key insights into market favorites for both shoppers and brands.
| Product Name | Average Rank | Average Price | Average Rating | Report |
|---|---|---|---|---|
Neutrogena Hydro Boost
|
3 | 17.99 | Actowiz Report | |
CeraVe Moisturizing Cream
|
5 | 14.50 | Actowiz Report | |
Olay Regenerist Serum
|
7 | 22.00 | Actowiz Report | |
L’Oréal Revitalift
|
10 | 19.99 | Actowiz Report | |
Aveeno Daily Moisturizer
|
12 | 15.25 | Actowiz Report | |
La Roche-Posay Sunscreen
|
15 | 29.99 | Actowiz Report | |
The Ordinary Niacinamide
|
18 | 9.99 | Actowiz Report | |
Burt’s Bees Lip Balm
|
20 | 5.99 | Actowiz Report | |
Eucerin Advanced Repair
|
22 | 13.75 | Actowiz Report | |
Clinique Moisture Surge
|
25 | 34.99 | Actowiz Report |
Ensuring content compliance is crucial when you scrape Amazon.com Bestselling Beauty & Personal Care Brands data to maintain accuracy and respect platform policies. With Amazon.com Bestselling Beauty & Personal Care Brands Analytics, businesses can gain valuable insights while adhering to legal and ethical guidelines. Proper compliance helps avoid data misuse and protects brand reputation. By leveraging Amazon Bestselling Beauty & Personal Care product insights responsibly, companies can make informed decisions without violating terms of service. Actowiz Solutions prioritizes compliance in every project, ensuring clients receive reliable, ethical, and actionable data for sustained success in the competitive beauty and personal care market.
