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The UK wine market is highly dynamic, with supermarkets like Tesco and Sainsbury’s adjusting prices weekly based on stock rotation, promotions, and competitor behavior. Consumers, brands, and suppliers alike require visibility into these shifts to make informed decisions.
Actowiz Metrics provides real-time wine pricing intelligence across top UK grocers, offering deep insights into SKU-level changes, discount cycles, and regional patterns across all major UK cities.
Platforms: Tesco UK, Sainsbury’s UK
Cities Covered: London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Edinburgh, Bristol, Sheffield, Nottingham
Data Points Extracted:
| Retailer | Wine Name | Bottle Size | Regular (£) | Discounted (£) | % Off | Promo Type | Rating | Reviews |
|---|---|---|---|---|---|---|---|---|
| Tesco | Campo Viejo Rioja | 750ml | £9.00 | £7.00 | 22% | Clubcard Price | 4.6★ | 210 |
| Tesco | 19 Crimes Red Blend | 750ml | £10.00 | £8.50 | 15% | Multibuy | 4.7★ | 180 |
| Sainsbury’s | McGuigan Black Label | 750ml | £7.50 | £6.00 | 20% | Nectar Deal | 4.5★ | 95 |
| Sainsbury’s | Barefoot Pinot Grigio | 750ml | £8.25 | £7.00 | 15% | Multibuy | 4.4★ | 123 |
| Wine Name | 1 July (£) | 8 July (£) | Price Change |
|---|---|---|---|
| Campo Viejo Rioja | £9.00 | £7.00 | -£2.00 |
| McGuigan Black Label | £7.50 | £6.00 | -£1.50 |
| 19 Crimes Red Blend | £10.00 | £8.50 | -£1.50 |
| Barefoot Pinot Grigio | £8.25 | £7.00 | -£1.25 |
Weekly promotions often reset every Wednesday or Thursday, aligned with supermarket campaign cycles.
“Actowiz Metrics helped us automate competitor price tracking for our retail wine shelf. We realigned our promotional campaigns with pinpoint accuracy.”
— Category Manager, National UK Wine Distributor
The UK wine retail market is driven by weekly discount strategies, loyalty programs, and tight competition. Platforms like Tesco and Sainsbury’s leverage promotions aggressively to increase conversion.
Actowiz Metrics empowers wine brands, distributors, and data platforms with structured visibility into every price change—helping them optimize pricing, promotions, and shelf performance across the UK.