When shoppers ask AI what to buy, only a few brands get named. This leaderboard ranks who AI recommends most for protein supplements — across ChatGPT, Gemini, Perplexity and Amazon Rufus.
| # | Brand | Share of AI | Trend | Where AI names them |
|---|---|---|---|---|
| 1 | Brand A | 28% | ▲ +4 | ChatGPT · Gemini · Perplexity |
| 2 | Brand B | 22% | ▲ +2 | ChatGPT · Rufus |
| 3 | Brand C | 17% | — 0 | Gemini · Perplexity |
| 4 | Brand D | 12% | ▼ -3 | ChatGPT |
| 5 | Brand E | 9% | ▲ +1 | Perplexity |
| 6 | Brand F | 6% | ▼ -2 | Rufus |
Share of AI = the % of relevant AI shopping answers in which a brand is named, measured across assistants and tracked over time.
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