
How Digital Shelf Analytics for Marketing Mix Modelling Drives Smarter Brand Decisions?
Discover how Digital Shelf Analytics for Marketing Mix Modelling helps brands make smarter, data-driven decisions to improve sales, strategy, and performance.
In India’s fast-paced quick-commerce market, convenient platforms like Zepto and Blinkit battle for consumer attention. With 10-minute delivery, freshness promise, and app-based shopping, consumers increasingly rely on real-time pricing data to get the best bargains. Enter Actowiz Metrics, delivering up-to-the-minute scraped pricing, offers, and quality ratings—helping users make informed choices.
This blog will:
Based on live scraping (today), here's a snapshot of fruit prices and discounts:
Fruit | Platform | Unit | Listed Price (₹) | Discounted Price (₹) | Discount % | Timestamp |
---|---|---|---|---|---|---|
Baby Banana (4 pc) | Blinkit | 4 pieces | ₹47 | ₹37 | 21% OFF | 2025-07-10 12:00 IST |
Dasheri Mango (2 pc, 400–600 g) | Blinkit | 2 pieces | ₹75 | ₹60 | 20% OFF | 2025-07-10 12:00 IST |
Kiran Watermelon (1 pc) | Blinkit | 1 piece | ₹146 | ₹116 | 20% OFF | 2025-07-10 12:00 IST |
Banana (3 pc combo) | Blinkit | bundle (3 pc) | ₹54 | ₹39 | 27% OFF | 2025-07-10 12:00 IST |
Zepto fresh fruits | Zepto | assorted (kg basis) | Variable | Competitive but edged out slightly by Blinkit | — | — |
Cheaper: Blinkit (₹37 vs Zepto’s ₹40+)
Cheaper: Blinkit (₹60 vs ₹70+)
Cheaper: Blinkit (₹116 vs ₹125 avg)
Actowiz Metrics' advantage lies in:
1. Live price scraping from both Android and iOS apps
2. Discount parsing to reveal hidden savings
3. Quality monitoring via user reviews and freshness flags
4. Comparative analytics, enabling cost-per-unit vs value assessments
Sample dashboard output:
Zepto Banana (kg avg): ₹35
Blinkit Banana (kg avg): ₹30
Savings with Blinkit: ₹5/kg (≈14%)
Platform | Pros | Cons |
---|---|---|
Blinkit | Cheaper fruit deals, frequent offers, quality assurance | Slightly fewer premium fruit options, ₹25–₹30 delivery |
Zepto | Broad fruits & essentials, lower delivery for orders, seamless UX | Slightly higher prices on fruits, occasional app price disparities |
Blinkit currently edges out Zepto on today’s fruit pricing—especially bananas, mangoes, watermelon—with 20–27% discounts. Blinkit also delivers freshness and quality assurance, which is vital for perishable purchases. Zepto, though slightly costlier, compensates with faster delivery and a wider assortment.
1. Real-time price alerting via Actowiz
2. Combo comparison (fruits + vegetables)
3. Track device-based pricing discrepancies (Android vs iOS)
4. Evaluate seasonal variation: mango vs apples, etc.
5. Alert on price spikes or drops via predictive analytics
In the ongoing Zepto vs Blinkit fruit pricing battle, today's scrape data shows Blinkit leading by a margin, largely due to aggressive discounting. Nonetheless, Zepto remains a strong challenger with its wider catalog and promising delivery experience. Powered by Actowiz Metrics, shoppers can now buy smarter—and pick the best platform for each purchase, every time.
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