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How We Enabled a FMCG Brand to Track Competitor Pricing on Shopee & Lazada - South East Asia for Margin Optimization

Feb 26, 2026

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Project Overview

The Challenge

An emerging FMCG brand partnered with us to Track Competitor Pricing on Shopee & Lazada - South East Asia and address shrinking margins caused by aggressive discounting. The brand struggled with inconsistent regional pricing visibility, flash sale volatility, and limited competitive benchmarking insights across multiple Southeast Asian marketplaces.

Using advanced automation, we implemented real-time tracking systems to monitor competitor SKUs, promotional pricing, and bestseller rankings. Our analytics framework enabled smarter discount strategies, optimized pricing tiers, and improved profit margins without sacrificing competitiveness across key product categories and high-demand markets.

Key Highlights

Real-Time Visibility: Enabled daily Shopee & Lazada Discount Price Tracking across multiple Southeast Asian markets.
Automated Data Capture: Implemented Scrape Competitor Pricing on Shopee & Lazada - South East Asia dashboards for SKU-level monitoring.
Bestseller Intelligence: Leveraged Shopee Best Selling Brands Analytics to identify high-converting competitor products.
Marketplace Insights: Applied Lazada Best Selling Brands Analytics for category growth and demand forecasting.
Strategic Optimization: Integrated E-commerce Analytics and Brand Competition Analysis to protect margins and increase pricing accuracy.