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How We Helped a Brand Use Cetaphil Competitive Benchmarking Against CeraVe and La Roche-Posay to Improve Market Positioning

Aug 20, 2026,

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Project Overview

The Challenge

A leading skincare brand needed clearer visibility into Cetaphil’s competitive positioning against CeraVe and La Roche-Posay across Superdrug. Cetaphil Competitive Benchmarking Against CeraVe and La Roche-Posay provided structured insights into product pricing, assortment, promotions, availability, and competitive movements for stronger market analysis.

Actowiz Metrics developed a data-driven framework combining product extraction, retailer monitoring, and comparative analytics. The solution supported E-commerce & D2C analytics by organizing skincare product information into standardized datasets, enabling the brand to evaluate pricing differences, product coverage, promotional activity, and competitive positioning across monitored skincare brands.

Key Highlights

Superdrug Skincare Brand Analytics : Compared skincare products, prices, promotions, and availability across leading brands to identify competitive market patterns.
Cetaphil Product Data Scraping from Superdrug : Captured Cetaphil product details to support structured pricing and assortment comparisons.
CeraVe Product Data Extraction from Superdrug : Collected CeraVe listings, pricing, availability, and product attributes for competitive benchmarking.
La Roche-Posay Price Scraping from Superdrug : Monitored La Roche-Posay prices to identify retailer-level pricing differences and promotional movements.
Cetaphil vs CeraVe Market Performance Analytics : Compared brand-level product metrics to understand competitive positioning and market performance opportunities.