The products climbing the ranks fastest and the new launches gaining momentum — so brands and category teams spot a trend while it's still early, not after it peaks.
| Product | Rank gain | First seen | Rating |
|---|---|---|---|
| Example Vitamin C SerumBrand F | ▲ +41 | 2 weeks ago | 4.5 |
| Example Niacinamide TonerBrand C | ▲ +33 | this month | 4.3 |
| Example SPF 50 GelBrand A | ▲ +28 | 3 weeks ago | 4.6 |
| Example Retinol Night CreamBrand H | ▲ +22 | this month | 4.2 |
| Example Hair Growth OilBrand B | ▲ +19 | 2 weeks ago | 4.4 |
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